November 13, 2018 Tip, Video production 0

what is video production

Video production is basically the entire process of creating a video. Whether it’s a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same. The basic process can be broken down into three subcategories.

  • Pre-production
  • Production
  • Post-production

These three subcategories include all aspects of video production, from the moment an idea pops into your head to the moment the film is released to the public. In this article, we will attempt to provide you with the clear definition of video production by explaining the entire process of video production.

The 3 Main Stages of Video Production

1. Pre-production

This is the planning stage. There will be no recording during this process, just preparation.

  • An idea is formed
  • The script is written
  • The cast is selected
  • The audio and video crew members are chosen

Everything is organized in preparation for the recording process. Scene locations are selected, the script is edited and revised if necessary, and an outline of the entire recording process is created.
There are many additional factors that must be reviewed as well. Proper lighting for each scene is critical. Sunlight and artificial lighting do not often mix well, so the time of day, weather conditions, and location for each scene must be carefully chosen.

2. Production

Once all the cast and crew have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will move to the next scene. This process repeats until every scene in the film has been shot. Once each scene has been properly shot, it’s time to move on to the next stage of post-production.

3. Post-production

Post-production covers all actions that are performed after the actual shooting of the film has been completed. This includes merging each scene, syncing audio and video, editing audio and video, and adding special effects.

Professional Video Production

There are many businesses that offer video production as a service. This allows companies and individuals that do not have any film-making experience to create marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be successful, there has to be much more behind it than just a guy with a camera. The video must be targeted and distributed correctly, or the video will only reach a small number of potential customers. A video describing a general overview of your products and/or services is great if you have a stand-out niche, but if you have competition, your video must show the potential customer why they should choose your company over your competitor’s company. For this reason, you may achieve better results by creating several short videos, each targeted at a specific demographic. The videos can then be distributed through the correct platforms to reach the maximum number of people who may be interested in your company’s services. if you need help with production any video or animation you can contact  kennysoft STUDIOs



About the Author

Kenneth Horsfall: Kenneth Horsfall is the creative director of kennysoft STUDIOs, a video and animation production studio with expertize in VIDEO PRODUCTION (Music, Tv commercial, Promotional) I ANIMATION (2D/3D) l MOTION GRAPHICS I VISUAL EFFECT and Trainings


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